There are a number of highly-effective ways to acquire new patients and video is one of them.
A number of clinics and medical practices are now incorporating video into their overall online marketing strategies as a way to get more patients into waiting rooms. Videos encourage patients to spend additional time on your site and the longer they hang around, the higher the chances of them contacting your practice.
Corporate videos are most effective when they focus on patient education and form part of a series that is geared towards achieving one goal. Showcasing your knowledge via video is one of the easiest ways to position yourself as an authority on a particular subject. And when you are seen as a trustworthy source of information, patients won’t hesitate to contact your practice first if they’re considering a cosmetic procedure.
How to Get Videos to Work for Your Medical Practice
Start More Conversations
Videos should be seen as an additional way to start more conversations online. Using your knowledge and experience as a doctor or surgeon, video can be used to showcase your expertise, while giving prospective patients the information and tools they need to ask more questions about procedures. Becoming the go-to expert on a particular topic will increase brand awareness in your local community or city, help you to develop a more robust brand identity and place you in a stronger position in relation to your competitors.
Keep Quality Top of Mind
It’s crucial to create high-quality videos if you want to make a good first impression. If you don’t have any experience with video content, it’s best to find a professional such as Azuri Medical Marketing Specialists, who can assist you, particularly during the beginning stages. The quality of your videos says a lot about what patients can expect, which is why it’s so important to get it right.
Find Your Niche
While it’s still fine to delve into the basics of surgery and cosmetic procedures, it’s important to remember that there is a lot of competition around those topics. Take the time to see what competitors are doing in terms of video content and use unique and exciting topics to stand out. Find new ways to approach popular topics – the more new and existing patients share your video content, the more traction you’ll gain, so give them a reason to share your videos.
Incorporate Video into Your Overall Marketing Strategy
While you may want to start recording right away, it’s important to make sure that there isn’t a disconnect between the video content you have in mind and the rest of your online marketing efforts. Start by deciding how video content will fit in with the other campaigns you have planned. You will also need to make sure that your website is performing at optimum levels – you don’t want to send visitors to a site that doesn’t meet their expectations.
Finally, make sure that your website is geared towards conversions. How easy is it to get in touch with your practice? After all, you do want your efforts to result in more conversions.
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